Social Media reel
What is a social media reel?
A social media reel is a short, vertical video designed for platforms like Instagram and Facebook. Unlike traditional videos, reels are built for speed, movement, and emotion—they’re meant to stop the scroll, spark curiosity, and make viewers want to see more.
How We Approach Social Media Reels:
• Reels are short visual teasers, not full video tours or walk-throughs
• Designed to create instant interest and internet curb appeal
• Quick, upbeat, and visually engaging — made to stop the scroll
• Focus on mood, light, lifestyle, and key highlights
• Meant to complement professional photography, not replace it
• Encourage viewers to contact the listing agent for more information
• Polished, accurate, and aligned with MLS and marketing standards
steps for the reel creation
Signature Reel Blueprint
Purpose: This structure ensures
calm pacing, professional
standards, and a recognizable visual style
across all properties.
General Specifications
• Format: Vertical 9:16 (1080 × 1920)
• Length: 20–30 seconds
• Clips: 6–8 total
• Movement: Slow pans or push-ins only
• Editing: Clean, natural color, no trendy effects
Standard Shot Sequence
1. Exterior approach or front elevation (2–3s)
2. Entry or front door detail (2–3s)
3. Main living / great room reveal (4–5s)
4. Architectural or design feature (3–4s)
5. Kitchen wide view (4–5s)
6. Primary bedroom or bath (3–4s)
7. Outdoor space, view, or lifestyle element (3–4s)
8. Optional address or agent credit (1–2s)
1. Signature Real Estate Reel Outline
Luxury • Calm • Intentional • Not trendy
Total Reel Length: 👉 20–30 seconds (sweet spot for IG + FB without feeling rushed)
Number of Clips: 👉 6–8 clips max (less is more for luxury)
Aspect Ratios (VERY important)
Primary Format (Use This)
9:16 Vertical
• Resolution: 1080 × 1920
• Use for:
◦ Instagram Reels
◦ Facebook Reels
◦ Instagram Stories
📌 This is non-negotiable — it’s the current standard.